The restaurant chain will give away Bitcoin, Ether, Solana, Avalanche and Dogecoin through an online game.
United States-based fast casual restaurant chain Chipotle has started
an online game which will give customers the chance to win more than
$200,000 in crypto.
In a Monday announcement, Chipotle said
that, through July 31, fans would be able to play its “Buy The Dip”
game using their rewards accounts. The company will give away $45,000 in
Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX) and $14,250 in Dogecoin (DOGE) via the game.
“We
want to build the next generation of Chipotle fandom by connecting with
the Web3 community,” said Chipotle chief marketing officer Chris
Brandt.
Free crypto giveaway?
— Chipotle (@ChipotleTweets) July 25, 2022
The restaurant chain gave away $100,000 in BTC in April 2021 as part
of a promotion for National Burrito Day. In June, Chipotle announced its
roughly 3,000 restaurants in the United States would accept 98 cryptocurrencies as payment through digital payment provider Flexa.
Other
major fast food chains in the U.S. have organized similar crypto
giveaways as the space grew. In November 2021, Burger King partnered with Robinhood to give away BTC, ETH and DOGE as part of customers’ purchases. McDonalds’ China arm started a campaign for customers to win 188 nonfungible tokens in celebration of its 31st anniversary, while its U.S. operations later filed multiple trademark applications suggesting an entry into the Metaverse.
Related: How can the Metaverse help the food industry?
Many users have been buying dips in
the price of Bitcoin following significant volatility in the entire
crypto market. Chipotle said it would give prizes based on the exchange
rate on the day of the award rather than at the end of the campaign.
ProShares, on the other hand, recently began offering investment vehicles with exposure to shorting BTC amid many reports a crypto winter had arrived.
source link : https://cointelegraph.com/news/chipotle-takes-buy-the-dip-literally-with-new-200k-crypto-giveaway
